Dairy Queen Whips Up 'Zero Gravity' Blizzard for Moon Landing 50th

Dairy Queen is celebrating the 50th anniversary of the first moon landing with its new Zero Gravity Blizzard Treat.
Dairy Queen is celebrating the 50th anniversary of the first moon landing with its new Zero Gravity Blizzard Treat. (Image credit: collectSPACE.com)

Dairy Queen is turning its celebration of the first moon landing upside down.

The soft serve ice cream chain has debuted the "Zero Gravity Blizzard," a cosmic-colored, frozen treat in honor of the 50th anniversary of the Apollo 11 mission. The "gravity-defying" dessert is available for a limited time only.

"Consumers have had an unwavering fascination with outer space since America's landmark achievement nearly half a century ago," said Maria Hokanson, executive vice president of marketing at American Dairy Queen Corporation. "Fans can feed their imaginations and taste buds alike with the Zero Gravity Blizzard Treat — sending their red spoon spaceships into a deliciously iridescent soft serve galaxy."

Related: Apollo 11 at 50: A Complete Guide to the Historic Moon Landing Mission

Created to celebrate the 50th anniversary of the first lunar landing and humans walking on the moon, the Dairy Queen (DQ) Zero Gravity Blizzard Treat combines Oreo cookie pieces, sparkly swirls and sweet cotton candy topping with DQ vanilla soft serve ice cream and colorful galaxy sprinkles.

Dairy Queen's limited release Zero Gravity Blizzard Treat lives up to its name by being served upside down.

Dairy Queen's limited release Zero Gravity Blizzard Treat lives up to its name by being served upside down.  (Image credit: collectSPACE.com)

Underscoring its name, the Zero Gravity Blizzard is served upside down — or the next one's free.

"Zero Gravity? Doǝs ʇɥɐʇ ɯǝɐu ʍǝ ɔɐu ǝɐʇ ᴉʇ ndsᴉpǝ poʍu¿" the official account for Oreo Cookie asked on Twitter.

"There's no wrong way to flip, but you should leave it to the professionals. Crew, that is. Not astronauts," replied DQ.

Oreo recently launched its own tribute to the lunar landing, "Marshmallow Moon"-flavored cookies with purple creme and space-themed designs.

DQ has also compiled an "out-of-this-world" playlist perfect for celebrating the first moon landing or enjoying a Zero Gravity Blizzard Treat. The Spotify song list includes nearly 30 tracks with "Moon," "Space" or "Stars" in the title that span the 50 years since the historic 1969 Apollo 11 mission.

DQ is among a number of global brands to celebrate the anniversary of the 1969 lunar landing. In addition to Oreo, other limited edition and commemorative products have been introduced by Budweiser, Krispy Kreme, Lego, Zippo, Case Knives, Omega and Zero Halliburton.

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Robert Z. Pearlman
collectSPACE.com Editor, Space.com Contributor

Robert Pearlman is a space historian, journalist and the founder and editor of collectSPACE.com, an online publication and community devoted to space history with a particular focus on how and where space exploration intersects with pop culture. Pearlman is also a contributing writer for Space.com and co-author of "Space Stations: The Art, Science, and Reality of Working in Space” published by Smithsonian Books in 2018. He previously developed online content for the National Space Society and Apollo 11 moonwalker Buzz Aldrin, helped establish the space tourism company Space Adventures and currently serves on the History Committee of the American Astronautical Society, the advisory committee for The Mars Generation and leadership board of For All Moonkind. In 2009, he was inducted into the U.S. Space Camp Hall of Fame in Huntsville, Alabama. In 2021, he was honored by the American Astronautical Society with the Ordway Award for Sustained Excellence in Spaceflight History.